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Posts Tagged ‘seo’

The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.

Linkbuilding. When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; "buy calculator" instead of "click here".

Target your audience. Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.

Offline targeting. Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc. Add a sitemap to your website When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.

Make sure searchbots can read your website. Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.

Do NOT use frames. Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

The author works for a website aiming at web hosting and he is good at search engine optimisation at http://bluehost-hostgator.com

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Backlinks sometimes referred to as ‘page links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key elements, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The volume of backlinks

The volume of backlinks to a page is one of the factors the search engines consider when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks coming from pages with lower ‘trust’ or authority. Obvious examples of trusted sources of backlinks carrying higher authority are pages belonging to education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (an attribute awarded by Google to each page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

When you see a backlink on a web page it sometimes has a label a word or text associated with the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

A lot of people screw up their backlinks building activities because they focus on quantity as opposed to quality of backlinks. Having a substantial number of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.

How to build backlinks

So here is my tried and tested guidance for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.

1. Discovering the right keywords from the beginning is essential.
2. I like to create a keyword ‘cloud’.
3. I most often start with a single primary keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool displays a list of keywords related to my main keyword and from this list I build my cloud.
6. I then generate content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and send these to the various directories.
7. My golden rule is to write content that will attract visitors and compel them to follow the backlinks to my money pages as well as send backlinks.

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This is a system whereby you can immediately submit articles and is called automated article submission. There is a fortune of software which you can purchase which allows you to put out articles onto the net speedily. Many of the websites are applying this method and use the software which helps then to attract a traffic flow to their websites.

Start earning money and stop wasting your time by having to spend precious time like days or hours trying to your written articles to the various different search engines by first signing into any of these directories and then going back to your article and copying it and then going back to the directory and pasting it can drive any one totally crazy. Before this wonderful software became available this conventional method was used by all.

If you have one website to work with, you may have the time and energy to create the articles yourself. However; many people have several different websites and other things to tend to, so they need the help that the article submission service offer. The first thing that you will need for this venture is a freelance writer, if you do not want to write the articles yourself.

Try and find article submission services that do not submit all your articles in one major push. Search engine are suspicious about mass article submissions and may end up not accepting them. A submission service that regulates their submission pace is a good one and there are some sites that allow you to dictate how the articles are released. One very important point to remember is that the submission service should be submitting the articles by hand and not by an automated process.

In the beginning, you only want to submit a few articles. You can bump it up over time. Two articles per month will produce results.

Now you need to submit those articles. You need to choose an article submission service that will allow you to control the pace of how fast the articles are submitted. Search engines do not like a lot of article submissions all at once. You should also look for a submission site that will rewrite your original articles. That means that you have more articles out there on the internet for your website.

Therefore, the first thing, which matters for the success of your articles, is the quality of the directory. Article Submission Software is supposed to submit your articles to a specific directory as opposed to a generic one. This example demonstrates the point, an article on solar landscape lights can be submitted into a general directory called. Environment or it could be submitted to a specific directory; environment, green technologies.

The resource box is the most important part of the article. This is where your backlink goes. Make sure to use anchor text instead of a naked linl most of the time.

When you understand how the software uses the information, you will enjoy submission software. The targets are going to put your article in a category. Words such as environments, green technologies, and solar energy, will put your article in a special category. When you submit, the articles are distributed in sub-categories, which the search engines pick up, and the user can find specifically what they are searching for.

This is a software tool that allows one to submit your written articles which can be posted to numerous different directories. There are hundreds and thousands of different directories where you can post to and this obviously attracts more traffic to your articles.

This type of software does not help when it comes to actually writing your articles it is only ment for automatic article submission so you still have to be a good writer or else if you’re are not a good writer hire a writer that can write your articles for you as the writing content has to be high quality. Maybe there will come a time when someone can actually create software that will be able to produce a perfect article and this would also lesson the really bad articles that are submitted on the net as some are so bad you have to wonder how an article of such low calibre was posted in the first instance. A quality article which has been spread across the networks will definitely generate loads of traffic as well as the correct information supplied in the article is an added asset.

All work will be original and should also be interesting. http://projectstocks.com/2008/11/online-business-work-from-home/ This means that they pay you for pageviews or some other metric that happens in the future without your efforts. You can use all the SEO you want, but without backlinks it’s all useless!

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