Smart Deal Shop

Posts Tagged ‘SEO marketing’

OK, this is a multi-faceted subject and I need to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:

Authority – simplified

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are trustworthy sources of information and it’s a proven fact that as far as Google is concerned backlinks from these domains to your site will contribute authority to your site. Another great example is Wikipedia as the web pages here are largely contributed to by tribes of humans as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative web pages link to your web pages then you inherit their influence and as far as Google is concerned you become more authoritative and hence the trust in your web pages by Google increases.

How Google determines what is and isn’t authoritative is undisclosed for solid reasons and aligns with Google’s thinking of “Do no evil”. The last thing the net needs is someone manipulating the methods that Google uses in its efforts to try and regulate probably the most significant technological asset of this period in history.

Backlinking methods you should avoid

In the same vein it’s worth my while stating some common sources and practices of creating backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of merit, the common offenders are:

• Paid backlinks – hubs where people buy and sell backlinks
• Comment spam – entries that have links on web pages that are just not associated to the main content.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Fast growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a brand new domain.
• Backlinks from unscrupulous web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but reputable press properties appear to get a lot of authority and I have definitely observed significant quantities of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….

Tweet This Post